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Luke Jorden
Luke Jorden

Luke Jorden is a senior at Palatine High School. He is a play by play sports broadcaster in the broadcasting club here at PHS. Jorden also has jobs with two other sports franchises and a high school hockey...

The Eras Tour is saving the economy

Taylor Swift dazzles fans at Soldier Field as she sings All Too Well 10-minute version

“It’s been a long time coming…” the first words anxious fans hear as the three hour long production of Taylor Swift’s The Eras Tour begins. Spanning almost seventeen years worth of music from Swift’s very first album Taylor Swift, to her most recent, Midnights. 

The Eras Tour has certainly gained its well deserved hype all over social media such as Instagram and Tiktok. Through fans sharing their concert going outfit, to others live streaming the show on various platforms to viewers all around the world. It’s no surprise that Swift’s tour is the must-see show of the summer. 

Due to the wide popularity of the tour, it has actually helped many cities’ economies across the United States. 

According to president and CEO of Visit Cincy Julie Calvert, “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”

Hotels, restaurants, and local businesses all experience the influx of money and tourism around them as Swift makes her stops around the US. According to CNN, It is predicted that Swift’s tour could gross $2.2 billion dollars in tickets sold in just North America alone. 

And it’s not just North America experiencing the economic benefits. 

“Reports have surfaced of world leaders vying for Taylor Swift to grace their countries with her presence, recognizing the potential economic benefits associated with her performances,” According to Financial Express. “ A national study by QuestionPro estimates that the Eras Tour could generate an astonishing $5 billion in economic impact by its conclusion,” 

The benefits of the Eras Tour are present for fans, businesses, cities, and countries. It’s a win-win situation for everyone.

In my experience going to The Eras Tour, I had the best time. Connecting with fellow swifties around me, screaming song lyrics next to each other, trading friendship bracelets, and making memories I seriously won’t forget. 

The Eras Tour is truly a force to be reckoned with, and certainly will go down in the books for me and swifties all around the world. 

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About the Contributor
Lindsey Christopher, A&E Editor
Lindsey Christopher is a senior at Palatine High School. This is her first year on PHS Cutlass as an editor. Along with being involved in journalism, Christopher is also an athlete, having done cheer for the past 10 years. She is very passionate about her sport, as well as reading, exercise and wellness. Christopher has also been involved in tennis, freshman and sophomore class, and the principal advisory board. She is also a very independent person and always strives for perfection. In her free time, she enjoys baking sourdough bread, spending time with friends, and watching movies with her family. She hopes to attend NYU to study law.

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